UX/UI Audit Service
When do You Need an Audit?
How do I know when it makes sense to do a site audit? There are a number of parameters that can signal the need for an audit.
The conversion rate is decreasing.
The site was created too long ago, and improvements are needed.
An overloaded or not intuitive design. Obvious errors.
Users view one or two pages and don’t stay long.
What Benefits will You Get?
If you follow our audit recommendations, you will have a number of benefits.
Increased User Engagement
By addressing pain points and improving user experience, your site will capture attention, keeping visitors around longer and encouraging interaction.
An Intuitive User Interface
With a more streamlined and user-friendly design, visitors will easily find what they’re looking for, enhancing satisfaction and driving conversions.
Growing Conversion Rates
Optimizing your site’s structure and content will make it easier for visitors to take action, resulting in more leads, sales, and overall business growth.
Low Bounce Rate
When users find what they need quickly and enjoy the experience, they’ll explore more pages, reducing your bounce rate and boosting search engine rankings.
Users Happiness
Happy users are loyal users. A smooth, enjoyable experience makes visitors more likely to return and recommend your site to others.
Faster Page Load Times
Nobody likes waiting. By optimizing performance, your pages will load quickly, keeping users satisfied and less likely to abandon your site.
What is Included in UX Audit?
Each of the analysis stages is carried out by a team of experts in their field.
Persona Mapping: Analyzes the Target Audience of Your Company.
To understand how well your site matches your audience, we need to analyze your target audience, and then make a match with your site and identify problematic points that do not lead the user to conversion. This audit category includes the following studies:
Identifying personas
Personality mapping
Analysis of their goals and pains
Creating a decision-making flow
Navigation Analysis: Analysis of the Page Map of the Site.
We compile and analyse the site’s pages, their accessibility and nesting priority. The order of the stages that we carry out:
Analysis of keywords that bring the user to the site
Creating a page map of the site
Identifying problems that make it difficult to quickly find the information you need
Making recommendations for improvement
User Flow: Analyse the Number of Steps Before a User Makes a Conversion.
We analyse all possible floats on the website before a conversion is made. We also take analytics into account and look at user behaviour before a conversion is made. Stages that include the user flow:
Compiling the current website flow
Analysis of user behaviour in analytics
Identification and description of problems
Compiling an improved user flow
Heuristics Analysis: Analyse Pages and Site Elements for Usability and User Perception.
We analyse all page elements based on Nielson Norman’s ten usability heuristics. For each problem identified, we compile the following artefacts:
Description of the problem
Recommendations for improvement
Explanation of what the improvement will affect
General recommendations and problems with usability
Data Analytics: Analyzes the Target Audience of Your Company.
We investigate and analyse the tools used to track the analytics on your site, the general metrics we focus on and outline in our analysis:
Devices
Conversion & Goals
Top Landing Pages
Most popular content pages
Webvisor analisys
Competitor Analysis: Analysis of Сompetitors’ Websites.
We analyse the structure of information and the structure of navigation on competitors’ websites. Based on information provided by competitors and our own research. The stages of analysis include the following steps:
Compiling a list of competitors
Analysis of competitor landing pages
Identifying the pros and cons
Comparing the availability of important information on your website
What do We Provide When the Analysis is Complete?
You will receive a report with an analysis, recommendations and solutions to each problem we identify, which include: