Data visualization in Google Analytics 4

Data visualization plays a crucial role in Google Analytics 4 (GA4) by transforming raw data into visual representations such as charts, graphs, and dashboards. It allows users to gain a deeper understanding of their website or app performance, user behavior, and key metrics. Here’s why data visualization is important in GA4 and its impact on decision-making:

Understanding Custom Reports in GA4

Custom reports in GA4 allow users to tailor data analysis to suit their specific business needs. Unlike the session-based model in Universal Analytics (UA), GA4’s event-based data model treats events as the core unit of measurement, providing more flexibility and granularity in tracking user interactions. This enables better tracking of user behavior across multiple devices and platforms.

To create a custom report in GA4, follow these steps:

Step 1: Choose Free Form in the Explore Tab

To begin creating your custom report, head to the Explore tab in GA4 and select the “Free Form” option. This feature enables you to have complete control over the data you want to analyze and visualize.

Google Analytics 4 Explorations

Step 2: Pick Date Range

Next, set the date range for your report to focus on specific periods. You can choose predefined date ranges like “Last 7 days” or “Last month,” or customize it with a specific start and end date.

Google Analytics 4 Custom Date

Step 3: Add Segments (Optional)

If you want to segment your data based on specific criteria, you can add segments to your report. Segments allow you to analyze subsets of your audience, such as new users or users from specific locations.

Google Analytics 4 Optional Segments

Step 4: Add Dimensions

Segments in GA4 serve the same purpose as they did in Universal Analytics. They allow you to categorize your traffic into different buckets, enabling you to analyze it independently or compare it with other segments. Examples of dimensions include “Source/Medium,” “Device Category,” and “Page Title.” Choose the dimensions that align with your analysis goals.

Google Analytics 4 Optional Dimensions

Step 5: Add Metrics

Metrics are quantitative data points that provide insights into user behavior. Common metrics include “Sessions,” “Pageviews,” and “Conversion Rate.” Select the metrics that will help you measure and evaluate performance.

Google Analytics 4 Metrics

Step 6: Drag & Drop Segments

To further segment your data, you can drag and drop the segments onto your report canvas. This allows you to compare metrics between different segments and identify trends or differences.

Google Analytics 4 Segment Comparisons

Step 7: Drag & Drop Rows and Columns

Customize your report layout in Google Analytics 4 by effortlessly dragging and dropping dimensions onto the rows and columns of the report canvas. This arrangement defines how data is displayed, enabling you to analyze and compare valuable insights from different perspectives. Gain a comprehensive understanding of your data and make informed decisions to enhance your digital strategy.

Google Analytics 4 Rows and Columns

Step 8: Drag & Drop Values

Populate your report with quantitative data for visualization by simply dragging and dropping the desired metrics onto the “Values” section of the canvas in Google Analytics 4. This step enables you to visualize crucial data points, facilitating a clear and concise representation of your website or app’s performance. Harness the power of data visualization to gain actionable insights and optimize your digital presence effectively.

Google Analytics 4 Values

Step 9: Drag & Drop Filters

Refine your report with precision by utilizing filters in Google Analytics 4. Drag and drop dimensions into the “Filters” section of the canvas to narrow down data based on specific criteria. This enables you to gain deeper and more insightful analytics, empowering you to make data-driven decisions that align with your business objectives.

Google Analytics 4 Filters

Custom reports can be highly valuable for different business objectives. Whether you’re analyzing e-commerce performance, lead generation efforts, or content engagement, custom reports offer valuable insights tailored to your unique goals.

Custom Explore Report Example: Landing Pages

Step 1: Create a Free Form Report

To start, navigate to Google Analytics 4 and access the “Explore” tab. Choose “Free Form” to build a flexible report tailored to your specific analysis needs.

Google Analytics 4 Blank Exploration

Step 2: Add Dimensions

Enhance your report’s depth by adding relevant dimensions that categorize your data. Examples include “Source/Medium,” “Device Category,” or “Location.”

Google Analytics 4 Landing Page Dimension

Step 3: Add Metrics:

Select essential metrics like “Sessions,” “Pageviews,” or “Conversion Rate” to measure and evaluate user behavior and performance.

Google Analytics 4 Essential Metrics

Step 4: Click and Drag Dimensions & Metrics

Customize your report effortlessly by clicking and dragging dimensions and metrics to rows, columns, or values. 

Google Analytics 4 Custom Metrics
Google Analytics 4 Custom Values

This simple arrangement allows you to visualize and interpret your data effectively, providing valuable insights for data-driven decision-making. Experiment with different combinations to unlock the full potential of your Google Analytics 4 Custom Reports.

Tips for Data Visualization in Custom Reports and Dashboards

Choosing the Right Visualizations

When creating custom reports and dashboards in GA4, you have access to various types of visualizations such as line charts, bar charts, and pie charts. These visualizations allow you to present data in a visually appealing and easy-to-understand manner.

Selecting appropriate visualizations is crucial for effectively conveying insights. Consider the type of data you have and the message you aim to convey. Line charts are useful for showing trends over time, bar charts are suitable for comparing data, and pie charts can represent proportions or percentages. Matching the visualization type to the data ensures clarity and enhances the audience’s understanding.

For different scenarios, consider the following examples and recommendations:

Enhancing Visual Appeal

Visual appeal plays a crucial role in engaging users and improving data comprehension. A visually appealing report or dashboard can capture attention, facilitate understanding, and make data exploration more enjoyable.

To create visually appealing reports and dashboards in GA4, consider the following tips:

Data Filtering and Segmentation

Data filtering and segmentation are essential for focused analysis in custom reports and dashboards. By applying filters and segments, you can refine the data displayed and create more meaningful insights.

In GA4, you can utilize filters and segments to focus on specific subsets of data. For example, you can analyze traffic from specific channels or track the performance of individual marketing campaigns by applying appropriate filters and segments.

Some specific use cases for data filtering and segmentation include:

Advanced Techniques for Custom Reports and Dashboards in GA4

Take your custom reports and dashboards in GA4 to the next level with advanced techniques that offer more sophisticated insights and capabilities.

Consider incorporating calculated metrics and dimensions to derive additional insights. These calculated values can be based on existing metrics and dimensions, allowing you to create custom metrics that align with your specific business needs.

Explore the integration of data from external sources to enrich your reports and dashboards. GA4 allows you to blend data from different sources, enabling a comprehensive view and facilitating cross-analysis.

Sharing your custom reports and dashboards with others is essential for collaboration and stakeholder engagement. In GA4, you can easily share reports and dashboards with team members and stakeholders, providing them with access to the insights and information they need to make informed decisions.


Creating custom reports and dashboards in Google Analytics 4 empowers businesses to visualize data effectively and gain actionable insights. The art of data visualization lies in turning raw data into visually appealing and informative representations. By following the tips and best practices outlined in this article, marketers can create custom reports and dashboards that support data-driven decision-making and drive business success. Embrace the power of data visualization in GA4 to unlock the full potential of your analytics and gain a competitive advantage in the dynamic digital landscape. 

As we step into 2023, the UI/UX design field continues to evolve rapidly, shaping how users interact with digital products and services. Staying up-to-date with the latest trends is crucial for businesses seeking to deliver exceptional user experiences and gain a competitive edge. In this article, we will explore the top UI/UX design trends for 2023, backed by insightful statistics and comparisons. Discover how these trends can transform your digital presence and why partnering with our development company will ensure you stay ahead of the curve.

Dark Mode Dominance

Dark mode has become immensely popular in recent years, and its reign is set to continue in 2023. Studies show that dark backgrounds reduce eye strain, save battery life on OLED screens, and create a visually striking experience. Embracing dark mode not only enhances usability, but also provides a modern and sophisticated aesthetic to your digital products.

Immersive Augmented Reality (AR) Experiences

With the rise of AR technology, integrating immersive experiences into UI/UX design has become a significant trend. By overlaying virtual elements in the real world, AR enhances user engagement and interaction. Statistics indicate that AR-driven applications have significantly increased user retention and conversion rates. Incorporating AR into your design strategy can create memorable experiences that captivate your audience.

Voice User Interfaces (VUI) on the Rise

As voice assistants like Siri, Alexa, and Google Assistant continue to gain popularity, voice user interfaces are becoming an essential part of UI/UX design. Users appreciate the convenience and hands-free interaction that VUI provides. By integrating voice commands and natural language processing, you can enhance accessibility and streamline user interactions within your digital products.

Microinteractions for Delightful Experiences

Microinteractions refer to small, subtle animations and feedback that respond to user actions. They create a sense of direct manipulation and add a touch of personality to your design. Research shows that well-executed microinteractions can significantly increase user engagement and satisfaction. Implementing delightful microinteractions throughout your user journey can leave a lasting positive impression on your users.

Minimalism and Simplified Interfaces

The “less is more” principle continues to dominate UI/UX design in 2023. The minimalistic design focuses on removing unnecessary elements, reducing clutter, and emphasizing content. Simplified interfaces improve usability, decrease cognitive load, and create a visually appealing aesthetic. By adopting minimalism, you can provide a seamless and intuitive experience that guides users effortlessly through your digital products.

Ready to transform your digital presence with cutting-edge UI/UX design? Our team of experienced designers understands the intricacies of user-centric design and will create visually stunning, intuitive, and engaging experiences tailored to your business needs. Contact us today to discuss how our design services can elevate your brand and captivate your audience.

Staying ahead of UI/UX design trends is vital in delivering exceptional user experiences and differentiating your brand in the digital landscape. The top trends 2023, including dark mode, immersive AR experiences, voice user interfaces, microinteractions, and minimalistic design, offer exciting opportunities to elevate your digital presence. By leveraging these trends, you can create engaging and intuitive experiences that keep your users coming back for more. Embrace the future of UI/UX design and partner with our development company to unlock your brand’s full potential.

As technology continues to evolve, so does the field of education. E-learning has become a popular method of education, and with the rise of artificial intelligence (AI), it’s becoming even more effective. Integrating AI in your e-learning application can help personalize the learning experience, provide instant feedback, and improve student engagement. In this article, we’ll explore how to integrate AI in your e-learning application.

AI Integration Plan

Step 1: Choose the Right E-learning Application

Before integrating AI into your e-learning application, you need to choose the right platform. There are many e-learning platforms available, each with its own strengths and weaknesses. You’ll need to choose a platform that’s compatible with AI integration and has the necessary features and functionality.

One of the best e-learning applications that support AI integration is Moodle. Moodle is an open-source learning management system (LMS) that’s easy to use and highly customizable. It’s also compatible with a wide range of AI tools and technologies.

Let us help you seamlessly integrate online learning solutions into your business operations for maximum productivity and growth. Click here to learn how we can benefit your business today.

Step 2: Identify the Problem Areas

The next step is to identify the problem areas in your e-learning application. What are the areas where students struggle the most? Where do they need the most help? By identifying these areas, you can determine how AI can help improve the learning experience.

For example, if students struggle with understanding complex concepts, AI-powered virtual tutors can help. If students have difficulty retaining information, AI-powered quizzes can help reinforce learning.

Step 3: Choose the Right AI Tools

Once you’ve identified the problem areas, it’s time to choose the right AI tools. There are many AI tools available that can help improve the learning experience. Some of the most popular AI tools for e-learning include:

Step 4: Integrate AI into Your E-learning Application

The final step is to integrate AI into your e-learning application. This can be done in several ways, depending on the AI tools you’ve chosen.

If you’ve chosen AI-powered virtual tutors, you can integrate them directly into your e-learning platform. Also, if you’ve chosen adaptive learning, you can integrate it into your platform’s course builder. Chatbots can be integrated into your platform’s messaging system, while language processing tools can be integrated into your platform’s assessment and grading system.

Check out our Case Study to see how we’ve successfully partnered with our clients to create customized e-learning solutions.

Integrating AI into your e-learning application can help improve the learning experience for students. By choosing the right e-learning platform, identifying problem areas, choosing the right AI tools, and integrating them into your platform, you can create a personalized and engaging learning experience that meets the needs of your students. With the right AI tools, you can help your students achieve their full potential and prepare them for success in the future.

When it comes to designing a B2B SaaS platform, there are a lot of factors to consider. You want your platform to be user-friendly, visually appealing, and above all, functional. We understand the importance of great design, so we’ve put together this guide to help you create a successful B2B SaaS platform.

Simplicity and Intuitiveness

A B2B SaaS platform must be user-friendly and intuitive, with a clear navigation system and straightforward workflows. Cluttering the platform with unnecessary features should be avoided, with a focus on providing users with the tools they need to efficiently complete their work.

Consistent Design Language

Design consistency is key, with a cohesive color palette, typography, and layout employed throughout the platform. A consistent design approach creates a more professional appearance and makes the platform easier to use for its users.

Looking to create a successful B2B SaaS platform? Our UX/UI Design Services can help! Our team of experts can work with you to create a custom design following your specific needs and helping your platform stand out.

Functionality as the Top Priority

While aesthetics are important, functionality is paramount when designing a B2B SaaS platform. The focus should be on providing users with the tools necessary to complete their work. This may require sacrificing some aesthetic elements to achieve a more streamlined and efficient design.

User Feedback Integration

User feedback is vital for creating a successful B2B SaaS platform. Feedback can be collected through user testing and surveys, and should be used to inform design decisions.

Professional Design Services

Designing a B2B SaaS platform is complex, requiring expertise and experience. Professional design services can help create a custom design that meets specific needs and sets a platform apart in a crowded market.

If your goal is to develop a thriving B2B SaaS platform, then, contact us today to learn more about our design services. With our help, you can create a platform that is both functional and visually appealing, and that meets the needs of your users.

Migrating to Google Analytics 4 (GA4) is a crucial step for businesses that want to stay competitive in today’s digital landscape. Google has been actively encouraging businesses to migrate to GA4, and the platform will eventually replace Universal Analytics (UA).

GA4 is a significant update to UA and offers several benefits that make it an indispensable tool for businesses. One of the most significant advantages of GA4 is that it uses machine learning to enrich your data with predictive models. This feature gives businesses predictive metrics such as churn probability, purchase probability, and revenue prediction, which can help businesses make more informed decisions.

Another key benefit of GA4 is its event-based data model, which allows for more flexible tracking of user behavior. This model provides businesses with more granular data, such as page engagement, video engagement, and scroll depth. These insights can help businesses understand their users better and optimize their websites or apps accordingly.

Let’s discuss how to set up GA4 properly, so you can get started! Check our plan below:

GA4 migration plan

  1. Choosing a proper TMS
  2. Creating a GA4 property
  3. Setting up the data stream
  4. Cross-Domain Tracking
  5. IP Filters
  6. Domain Referral Filters
  7. Adjust Session Timeout
  8. Connect to Google Ads
  9. Connect to Big Query

Choosing a proper TMS

A tag management system (TMS) is a tool that helps you manage your tags and track pixels across your website or app. It makes it easier to deploy, manage, and update tags without requiring manual changes to the code. Some popular TMS options in 2023 include Google Tag Manager, Tealium, and Adobe Launch. Choose a TMS that meets your needs and budget.

Creating a GA4 property

To create a GA4 property, follow these steps:

Screenshot showcasing the setup process of a GA4 (Google Analytics 4) property.
GA4 Property Setup Assistant
Screenshot depicting the creation of a GA4 (Google Analytics 4) property
GA4 Property Creation

Setting up the data stream

To set up the data stream for your GA4 property, follow these steps:

Screenshot illustrating the process of selecting a platform for GA4 (Google Analytics 4) property setup
GA4 Property Choosing a Platform

Screenshot showcasing the creation of a data stream in GA4 (Google Analytics 4)
GA4 Stream Creation

Cross-Domain Tracking

Cross-domain tracking allows you to track user behavior across multiple domains or subdomains. To set up cross-domain tracking for your GA4 property, follow these steps:

IP Filters

IP filters allow you to exclude traffic from specific IP addresses or IP ranges. To set up IP filters for your GA4 property, follow these steps:

Domain Referral Filters

Domain referral filters allow you to exclude traffic from specific domains or subdomains. To set up domain referral filters for your GA4 property, follow these steps:

Screenshot highlighting the filter button in GA4 (Google Analytics 4) interface.
GA4 Filter Button

Adjust Session Timeout

By default, a session in GA4 ends after 30 minutes of inactivity. You can adjust the session timeout to better reflect the behavior of your users. To adjust the session timeout for your GA4 property, follow these steps:

Connect to Google Ads

Connecting your GA4 property to Google Ads allows you to see how your ads are performing and optimize your campaigns. To connect your GA4 property to Google Ads, follow these steps:

Connect to BigQuery

Connecting your GA4 property to Big Query allows you to export your GA4 data to a BigQuery table for further analysis. To connect your GA4 property to BigQuery, follow these steps:

Creating a GA4 configuration tag through GTM

To create a GA4 configuration tag through Google Tag Manager (GTM), follow these steps:

 Screenshot demonstrating the configuration settings and options in GA4 (Google Analytics 4)
GA4 Configuration
Screenshot showcasing the saving process of GA4 tag configuration
GA4 Tag Configuration Saving

When your tag has been successfully triggered, the appearance of the Tag

Assistant UI will be like this.

Screenshot illustrating the process of initializing GA4 (Google Analytics 4) for website tracking.
 GA4 Initialization

That’s it! With these steps, you should be able to set up GA4 for your website or app and track your data more efficiently.

Custom Events in Google Analytics 4

Common on custom events in GA4:

In Google Analytics 4 (GA4), custom events are user interactions with your website or app that you define and track using specific parameters. These events allow you to track specific user actions that are not automatically tracked by GA4, such as form submissions, button clicks, video plays, and more. Here are some examples of common custom events in GA4:

Custom events in GA4 are defined using event parameters, which are key-value pairs that describe the event. The key is the parameter name, such as “form_id” or “button_id”, and the value is the parameter value, such as “contact_form” or “submit_button”. By tracking custom events in GA4, you can gain valuable insights into user behavior, optimize your website or app, and drive more conversions.

Steps to create custom events

Setting up custom events in GA4 using Google Tag Manager (GTM) is a convenient way to track user interactions without having to modify your website’s code directly. In this guide, we’ll go through the steps to create custom events using a form submission as an example. 

  Step 1: Set up GA4 in GTM

Step 2: Set up triggers for your custom event

Step 3: Test your custom event

Step 4: View the custom event data in GA4

Migrating to Google Analytics 4 is a complex process that poses several challenges that must be addressed. To minimize the impact on your reporting systems, we have outlined the essential steps to undertake.

To ensure your business data remains secure, we advise switching to GA4 as soon as possible. This provides ample time to adjust your business systems and reports to the new toolkit and resolve any issues related to the updated GA4 technology.

The migration to GA4 presents an opportunity for companies to utilize advanced user behavior analysis tactics. It is recommended to explore the cross-device tracking and Predictive audiences features, as they offer a new and powerful way to understand your customers.

Since GA4 is a relatively new technology, it is advisable to hire a specialist who is proficient in both Universal Google Analytics and GA4 to handle the migration for your SaaS business. Please, contact us to discuss your migration options.