MyFairTrade Blog
How we helped an online health store to create a blog with e-commerce site integration and improved search



The main goal of the project was to increase sales of goods. It was important to find a simple way to integrate the sites. This would allow to display the needed products in different articles within the same blog.
We have displayed the products in the similar style as on the main e-commerce site. When the user goes there to make a purchase, everything seems familiar and convenient.
We have created separate pages for each tag so that we could add meta titles and meta descriptions to each tag. This is a useful solution in terms of SEO optimization, as it increases the site’s visibility in search, provides more entry points to the site and boosts the traffic.
We have fully adapted all pages for mobile devices. More and more visitors are using mobile devices to visit websites. Our design has to be easy to view on a mobile device, otherwise, the client may lose future visitors. Also, websites with an adaptive design get better results in search.
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