Creating
E-commerce Platform

Helped the client to unite two online stores into one, made design and development of new pages, and launched a new blog with migration of all content.

Client

Healthypaws is an innovative petcare genetics company specializing in accessible, at-home screening tools for early disease risk detection in pets. Their groundbreaking solutions include the first comprehensive pets DNA and oral health test, supported by an extensive genomic and oral microbiome database.

Сhallenge

Healthypaws wanted to unify two existing online stores into a single platform to streamline their e-commerce experience. They required design completion for remaining pages, SEO migration to retain their search visibility, and a seamless blog migration to maintain content accessibility and engagement.

Solution

We consolidated both stores into a cohesive e-commerce site, carefully designing and developing the remaining pages to ensure brand consistency. Our team also handled SEO migration by transferring key SEO settings from the existing sites, as well as blog migration to preserve valuable content, providing Healthypaws with a ready-to-launch platform.

Combining two stores into one site

We unified two separate e-commerce stores by combining the best elements of each store. This Shopify-based solution simplifies the shopping journey, enhances brand consistency, and provides a robust, scalable platform.

Project highlights

Our work with Healthypaws centered on creating a seamless, unified e-commerce experience. From developing new pages to ensuring a smooth content and SEO migration, we delivered a platform that supports Healthypaws' mission and enhances their digital presence.

Design and Development of New
Pages and Blog

To complete the site, we designed and developed remaining pages that aligned with Healthypaws’ branding and goals. Each page was crafted to enhance user experience, making it easy for pet owners to find information and access Healthypaws’ innovative genetic testing services.

Comprehensive SEO Migration

We handled the SEO migration with care, transferring SEO metadata into the new Shopify setup. This meticulous process helped retain Healthypaws’ search rankings, ensuring that the site transition did not impact organic visibility.

Blog Content Migration

All existing blog content was migrated to the new Shopify site, preserving Healthypaws’ valuable educational resources. This transfer ensured a smooth transition for users looking for insights on pet genetics and health, and kept Healthypaws’ content organized within the new platform.

Feedback and Communication

Our communication with Healthypaws was efficient and transparent, ensuring smooth project progression and timely resolution of any concerns through regular updates and collaborative meetings.

Slack & Google Meet weekly syncs

Communication with Healthypaws was organized through a dedicated project manager who served as the main point of contact. The team utilized Slack for daily updates and quick responses, while Google Meet was used for regular progress reviews and feedback sessions. This structured yet flexible approach ensured alignment at every stage and timely resolutions to all queries.

Results

We delivered a consolidated, user-friendly Shopify-based platform that merges the best features of two separate stores. The new site not only enhances brand consistency but also supports Healthypaws’ mission with robust design and functionality.

Deliverables

Unified Shopify-based platform combining two stores
Fully designed and developed pages aligned with Healthypaws’ branding
Custom blog template development and content migration
SEO migration to retain search rankings and organic traffic
Seamless integration of existing features into the new platform

Results in figures

Experts

240

Hours

Stores unified

Tools Used

Shopify, SCSS, JS, Liquid

Ready to start?

Contact our CTO or fill out the form

Sergei Porfenovich

CreatingE-commerce Platform